Dear Advertisers:    

    Let me take this moment to welcome you to the most unique place on the Web for you to be.     Unique because every advertiser is afforded their own web page referred to as an "anchor page."     Your Advertising Project is Hand-Made.

    The webportals are designed exclusively for local, small businesses to provide you with the opportunity to have a presence on the web in a portal for Las Vegas or Phoenix.     This is our third major under-taking for the entire County of Orange in Southern California, the prior home of Frank from the late 70's to 2002.     In the early 70's, Frank lived in Miami, Florida and that project has been temporarily put on hold.     Many of the links you will find below are cross-over to the Shop-Las-Vegas dot-com or Phoenix-Shopper dot-com site to avoid unnecessary duplication of publishing and to provide as much comprehensive background information possible to prospective advertisers.     In the early 80's, Frank taught part-time with Coastline Community College in the Westminster and Huntington Beach areas.
Latest Article for Advertiser's Education:   Flash Basic 101

A word on Demographics from ..

   

    The fact is that "buying power," the part of the marketplace that you want to tap into is online.     * Las Vegas (out-dated) demographics for 2000.     Now, I am trying to reach as many new businesses that I can from Long Beach to Brea to Laguna Niguel and Dana Point and everything in between because I hate to take calls for a pool service, or lawn service, or [fill in the blank] service when I should be publishing, publishing your advertisement -- not for 1x or 6x, but
* Sorry, we only have demographics for Las Vegas, Nevada, but we hope you get the idea.

Statistically speaking, consumers that use shopping webportals fall into demographics that say "buying power."     Generally speaking, they are not under 18 with an average age of 33, and by their education level, household income, frequency of use and past online purchasing experiences, the type of consumer our advertisers want to reach. Legal Disclaimer:   one statistic that we as internet professionals find disturbing is that in Q4 2005 that there was still 29% of consumers that do not own a computer.     What that statistics doesn't show, though, is how many go to public places such as local libraries to use for their needs.                 As an advertiser, we hope these demographics help you see that the Internet, as an advertising media, is not only the future, but today.

      Your anchor page is linked to every listing for your business throughout the directory by this icon, eg, category, Biz Name Look-Up; Contact Name Look-Up which when augmented by Look-Up Indexes for your Valley Area -- Biz Name / L ;   Contact / S   (Downtown) then supplemented by a Valley Area Sub-Division, ie, Downtown with Dining Section (click on "Burgers") and to be thorough, both Group and Category Indeces for the entire Directory All Valley and Downtown, as an example for Category indeces.

Finding your particular category too ..

We have added this large "search" by category image to key spots
to facilitate a shopper in finding a particular category
of interest to them.

There is also a Group Index
where the shopper can search based upon a logical grouping of categories.

You will not find this infrastructure anywhere else in the world.

    A very important group of web publishing for shoppers is the restaurant industry.     We don't want our restaurant managers to get lost in the maze of information you will find here and therefore, have placed key links for them up front.

Restaurant Menus     Read On    
    Restaurant Blueprint for Success on the Web ..     "The Art of the Menu"

in fact, we don't even think of it as simply "24/7", but all year! Advertising is a 52x proposition, 7x a week and 24 hours a day ... We save our Advertisers $100's of dollars! Ready to order?     Don't understand why we are different? Why we publish our rates -- even if they are lower than everyone else??? Why we bother explaining to our advertisers what this is all about? Here are the Order Forms, and for those that like to be informed, please read on. *     Thank you. * And, if you do have any questions, please call us at (702) 363-3290. Background on Advertising Options Select Package:   Business Card     Anchor Page Only Anchor Plus or Restaurants ** ** For complete, fully-explained/illustrated details, please read on. * One Low Fee covers everything     * No Set Up Fee $$$ Absolutely No Monthly Web-Hosting Fees

Legal Disclaimer:   herein you will find tons of information never to be seen anywhere else.     There will be references to other vendors (competitors,) illustrations based upon the work of others and we want to make sure that you understand that we are not affiliated with any of them.     You (seriously) need to see a doctor, if you think otherwise.     FYI only.     - Coach (25 Years)

p.s.
  Why you need the Web?   You need to communicate with your potential customers, to the max.

p.p.s.
  My gal, Gertrude, will have a (special) padded room ready for you, if you aren't certain, re:   affiliation disclaimer, or about web marketing and presence.

Price Gouging:   a (pathetic) business practice practiced only by those that do not wish to be fair and reasonable with their product or service; to take advantage of a one-sided technical advantage with their clients.     In providing our web publishing (and hosting) services, we strive to make every advertiser a happy client, one that will return year after year and have no reservation in recommending our services to another business associate.


    Here is the first competitor for the Orange County market that we found and we admire their spunk, their prices for advertising, but we can not fold to such rates.     We prefer our advertisers to be happy advertisers that have other things they need to purchase as well as our services.     Click on their logo, above, to see for yourself.
 
Competitive Rates

    There aren't any, competitve rates.     But, we are open to this issue; here is a local vendor that we feel offers similar publishing services, less our no fee monthly web-hosting, that will let you be the judge .. wow!     Sign me up!

    Their $499.00 Package, twice the cost of our best 3-page package ($250)     Details *

    Their 4-page Package, $999,   Details     15-Page Details, $2,999     * Design Services
    @ $75/hour plus additional pages at an average cost of $150 per (addtl) page! **

Notice:   we will (gladly) published any competitor's rates of a professional nature to provide our advertisers with something to compare our value with.     To learn more about saving @ Shop-OC, please click here.
** Our consulting rate is $50/hour with average (addtl) page cost of $50.   p.s.   No monthly fees @ web-hosting!

    Clearly, this is an excellent excellent example of what you can accomplish with one (1) anchor page @ Shop-OC versus your own website with several (frivolous) pages.

    A review of the website homepage content indicates that there probably wasn't much input from the advertiser in that any auto dealership, surely, would have more to say and offer in a multi-page/website layout.     Possibly, it was an attempt to keep publishing cost down because we're sure that this "package" must have been the vendor's $499 product -- certainly not more for those simple coupon-type, add-on pages.

Constructive Critique

    The homepage (for the website) follows a common publishing mistake:   vertical-orientation and waste of horizontal space including frivolous page links versus integrated coupons with "page breaks," in the homepage.

    The choice of theme wallpaper, ie, Mercedes logo, and font/font-size is excellent, less a few exceptions.

    Now, a "picture is worth a thousand words," and we hope you agree that Star Motors would have been better served going with Shop-OC versus their own, independent website and benefit from traffic to those wanting auto services in San Juan Capistrano and/or South County.

    Before Website     Shop-OC Anchor Page   and Print Version

    Note the choice in point-size for fonts, removing all regular point-size; everything bold for wallpaper; black vs. gray (contrasting) color and the integration of "page-breaks" for the coupon savings with dotted lines.

    $499 (Their Website) vs. $75 (Shop-OC Anchor Page)

  .. vs. $50 Business Card Version!

A Word on Dynamic Mapping

    Today, you have several dynamic mapping options available:   MapQuest, the original leader, Yahoo and Google, to name the major players in this functionality.     In the initial software engineering, it was programmed for real-time parameters.     Today, we store those parameters, including the selected source, in the database record.     This allows us to offer the advertiser the choice or preference for their page.

    The competitor that we selected has some interesting "map images."     Scroll down on the following page link to see an example for Polo Cleaners in San Juan Capistrano.     My eyes are getting a tad poor these days, and I must admit that I am using a 21" highend monitor, but I can't read it.

Now, you've seen the worst, try the best ..   31105 Rancho Viejo Rd

Click on your choice:
         


Local Newspapers, infrastructure, @ shopping ..

  .. a (cursory) search for shoes * .. not found .. then how many categories available.

Compare San Jose infrastructure and Rates     .. more on Competitors

    Shop-OC infrastructure model is a hierarchy of six major sections along traditional lines of business, consumer, recreation, dining, lodging and community with little overlap; then a second tier of groups made up of categories.   To facilitate more traffic, each county area has a sub-directory infrastructure pointing directly to those groups and categories where services are provided, eg, Central County, fourteen divisions in all for maximum (shoppers') efficiency.     This ultra-infrastructure is further augmented by ABC searches on business and contact names for the entire county as well as the fourteen sub-directories for ease of your consumers.

* We @ Shop-OC did not attempt to "set up" the Register to fail, but with their limited available categories, most keyword searches would (fail.)

Necessity vs. reality

    Here is our take on the future, demographics and the technology age which will mean "those that integrate online marketing with other traditional offline methods will be the most successful."     The Web began to be commercialized after the great success of the email servers online about 1993; by 1996, the progressive real estate agents and auto dealers were leading the way online.

    Now, in 2007, if you are not online, you are either new in business, ie, just got your license, or really have let technology advancements slip away from you.     With all the clamber about MySpace and UTube, kids are (wasting) .. spending more time online than reading books!

    Technical appliances and modern home living dictate cable-ready, if not wireless, residential environments -- let alone the office today.     At American Honda Motor Company, from 1985 to 1992, in Torrance, I played an integral role in the Office Automation Dept.

    That time period was the predecessor to the Internet explosion.

    Today, a business owner, or business manager must choose his marketing options very carefully to insure maximum exposure to demographics of their buyers as well as selectively find a good ROI, or the cost of such mistakes could be business failure.

    With the basic cost of advertising line cost spiralling, * and ROI deminishing, isn't it about time you invested some time and budget to this marketing method of the future?     With the Internet, you have the "24/7" exposure as well as distribution issue solved.     * See OC Register line rate for budgets under $25,000.     $10.17 per line for Monday thru Wednesday is the cheapest "Open Rate."     For more details, click here @ ocregister.com/advertise.

    Newspapers and other print media are just not keeping pace with the online media capabilities of today.     In an attempt to compensate for their deficiencies, most print media have adopted some form of online version, but with defects:   navigation.

    Navigation online dictates success and failure.     Poor design and you have "click away" problem.     While a well thought out infrastructure gives you maximum exposure, return visitors and therefore, more word of mouth and/or sales potential.

    Closing, Frank has been in administrative positions all his life and enjoyed a 20+ year career designing and programming business applications for many diverse industries.     Those years on staff at Honda as a contracted consultant paid many dividends in publishing skills and the past ten years of designing "wizardy software" for both the real estate firm, auto dealership and later expanding into the diversified membership of network groups such as chamber of commerces led to the current infrastructure methodology for "Shop-Las-Vegas" (2002), "Phoenix-Shopper" (2004) and now, "Shop-OC."

    Our pricing structure means "you have nothing to lose and everything to gain."     Give us a call today, and speak to Frank about your advertising needs.     Frank will be happy to design a layout from scratch for you, or follow your lead.     Telephone in Las Vegas is (702) 363-3290.


    John Wayne Airport is not only a "Gateway to Orange County."     It symbolizes everything good about our democratic system and business entrepreneurial opportunity.     After running a business here for over 20 years, retiring in Las Vegas, I knew that I could not go too far.

    I tried.     That is, start a new life out in Vegas, but then I thought of my own son that wants to be an entrepreneur and the opportunity for marketing and advertising this great county offers.

    When the county commissioners decided to change the name of the county airport to honor John Wayne, it was not only an excellent choice, it reflected the dynamic environment of one of its greatest citizens that also reflected the best to be found here.

    A recent county ex-patriate that plans to sell out here and return to operate her in-house babysitting service, a lady from Sri Lanka, asked me of all the places that I have lived (and I have lived in some of the most desireable places in the United States such as Miami and Honolulu as well as 25 years in Orange County, ".. which do I feel is the best place to live?"     Of course, I had to "qualify" my answer, considering my personal preferences of warm oceans for swimming, but that "yes - Orange County offers the finest living, temperature/climate-wise as well as a place to make a good living."     Consider yourself lucky, if you call OC home.     I do, ie, with "a foot loose," enjoy the Southwest for the freedom of our national parks and the opportunity to help young people prepare a resume of their product or service, everywhere I go.

Don't know how to get going?     What to do next?
Check List     Rate Chart

Think of it as your resume ..
   

    Yeah, that's right.     That'll get it done.

    Frank will take your material, and whip it into shape in no time -- and, at no extra cost!     That's right.     For those that are getting started in business, or never took the time to learn about business advertising, Frank has got you covered.     You could pay for professional services (from Frank too,) and get the same results.

  Major Indeces for Shop Las Vegas Webportal

    This icon concept provides an efficient way to cross-link all look-up methods and exposure for all Advertisers to an optimum level unheard of in Internet or Print for any published business directory using hyperlink connectivity.     Most directory-oriented websites (and for that matter printed publications,) you are lucky to be able to find your category of service -- let alone multiple methods!

The Listing   .. should be patented.     Oops -- two options not utilized:   coupon icon link and website link (underscore biz name link when advertiser has their own plus ad page on ours.)   Where else?   Where else?!

	***	Lenny's Burger Shop	(602) 978-8959	13616 N 35th Ave #1	Phoenix
	***	Capital Grille	(305) 374-4500	444 Brickell Ave	Miami Bch
	***	Rachada Thai Cuisine	(562) 921-0889	13416 E Imperial Hwy	SanteFeSprg
	***	Pita Place	(702) 221-9955	3429 S Jones Blvd	SprgValley

    Photo shoots are quoted separately; bolding/style business name in category listing is $25 exta.

    Engineered for maximum information from link to Advertisement, to dynamic map and pertinent information for a potential customer to pick up the phone and call.     Valley area indicator is a plus for potential customers that may not be familiar with the street address and aids someone in finding the business.     And of course, long listing pages are augmented with Valley Area indeces at the top, see Mexican Cuisine using a four-color bar scheme.

Note:   above restaurants illustrate four (4) markets from Phoenix Valley of the Sun to Ft Lauderdale-Miami for "South Coast" and the Keys of Florida to Las Vegas Valley and Boulder City/North Las Vegas and coming soon for Orange County/Los Angeles to Hollywood in Southern California.

    Frank is a software engineer with 35 years of systems programming experience in the aerospace industry as well as the auto industry.     Retiring to Las Vegas to do something a little easier, designed software to manage his webportals expanding as we write.     For more on Frank's career, click here for an extensive resume.

    Welcome to the (dynamic) Web!     A few words about this dynamic publishing, click here.   And, compare.
 
  How we charge for all our services ..

    One Low Fee   that covers set up design, promotion and monthly web-hosting charges

    Most sites charge a fee for web-hosting on a monthly basis and many require a one year minimum on these exorbitant fees starting at $25 per month for a simple address listing to $50 or more a month for 75 words plus one photo embedded in a web page with your competition listings and banners.

    Two unique things that we do is (1) give you your own web page or pages plus (2) reward our clients with substantially reduced renewal fees from 20-60% off initial enrollment fee.

  What we do for this one low fee ..

    You can either mail us your material for the advertisement, or schedule an appointment.     Onsite there will be a travel allowance and minimum of one hour for a total service charge of $125.     Appointments at our home-based office in The Lakes (Durango and Desert Inn) are free for the first twenty minutes and then $50 per hour thereafter in 15 minute increments.     See mail check list whether you are planning a meeting, or not for more ideas on your advertising material.

    Unlike traditional print advertisements, you are not limited or restricted by space.     Your ad copy does not have to be camera-ready.     We will take the material, for beginners, and lay out a professional design for you.     Of course, there will be some advertisers that have their own ideas and we can follow as well as enhance with our publishing skills.     Tnen there are what we will call the "high end" or experienced business person that knows exactly what they want and how they want it and we will follow to the letter.     As a matter of fact, if an advertiser's demands were such that we felt it would be difficult to transform to a web publication, we will inform same before beginning and at their option decline proceeding.

Promotion and Marketing

    As you will see below, all our advertisers get their own web page whether a simple business card style, or a lengthy web page, or multiple web pages like having their own website, but we have taken care of the marketing issues for you by becoming part of the valley's best resource for local businesses and in the search engines.     You will receive a "Visit Our Homepage @" Plaque suitable for framing and placement for those that visit your place of business offline.

    As both Yahoo! and Google either on a monthly basis, low crawl, or quarterly basis, deep crawl, crawl our webportal for changes and updates, your web page or pages will have properly coded keyword information for placement in the search engines so that future Internet users can find your page directly.     That is one of the best features we offer our advertisers:   direct page access or an eloquent, easy-to-use table of contents infrastructure with augmented indeces to find you.     We didn't stop there with a useful valley area indicator that really serves two purposes:   makes it easy for your customers to locate someone local to themselves and enhances your business opportunities.     For instance, a recent advertising lady asked about this, living here in The Lakes and wanting her cliental from Summerlin and I explained she would be not only listed in her category, but under Summerlin listings for ease of accessing her anchor page, a child care provider.

Monthly Web-Hosting is Free

    Here, on average, you will save a minimum of $300 a year; the first year, and with our annual renewal discount policy, much more thereafter.     Imagine, most such advertising media websites charge $25 per month for a simple business address listing and upwards of $50 a month, or $600 a year for 75 words (and photo) embedded in a vertical page with your competitors versus our unique page infrastructure.     It is like having a home in a run-down neighborhood versus an in demand, luxurious neighborhood.     You have found a good neighborhood to advertise in.

    It is our strict policy that no other advertiser can take advantage of your space and order a banner on your page; an attempt to "spring jump" your good will or name recognition.

  How can we afford to do this ..

    Simple.     As a good business practice, we feel that we do not have to over-charge our advertisers, ie, make our money off of a few.     We feel that by providing quality service as well as good value coupled with a pricing structure that is reasonable, in the long term, we will be successful.     After all, web server host space is very economical today and with our software engineering expertise, we are in a position to take advantage of volume data processing.     "Accumulative attraction" ultimately provides you with more potential customers and greater success for us, the provider.

    Every advertising project we undertake is given 100% of our artistic inspiration.     Whether you are a white-collar professional, or a lawn maintenance caretaker, you are a businessman that deserves our respect and appreciation.
                       
Detail Illustrations:   Lawn Maintenance Provider, Professional Lady, and Professional Man .. their own page.

When you are ready for something more
like our Anchor Plus with multiple pages,
we are ready to assist you!

    To give you a few ideas of what a couple of pages of space in our Webportal will do for you, here are some illustrations and ideas:   Anchor #1   Anchor #2   Anchor #3;   green and earth colors make a good theme for lawn maintenance services, but we do not recommend left-margin menu links because of print truncation.     A review of those same menu links, though, will get you thinking of how to expand an Anchor Page Only into an Anchor Plus with two or more pages that include a break-down of Pricing Chart, Service Descriptions, Service Area, Service Conditions, and a word or two on Resource Tips.

    Your customers and your work, design a portfolio or Photo Gallery page that has high quality photos of your services in thumbnail, thumbnails that the viewer clicks on for a full-size version.     All within the publishing services we provide our advertisers.     When you are ready, give us a call at (702) 363-3290.

    We will even create a nifty logo, like Dan's, for your Anchor Page!

  Reality Check

    Unfortunately, everything isn't always this simple.

    We want to keep our cost down and many entrepreneurs (new to business functions) don't have the slightest notion of where to begin.     In fact, they (novices) don't realize how good a deal our mail order pricing is and think nothing of "asking" us to come across town, sit down and explain advertising to them and then drawing up a draft of their presentation.

    We have not built into our mail order pricing half a day of consulting nor web-hosting fees and therefore, must charge a nominal travel allowance (if so desired) plus a modest professional consulting rate, or $125 for the first hour, including travel.

    We suggest you put together all your material, see check list, and mail it to us.     At $75, or $250 for our Anchor Plus Package, you really can't go wrong.     We are not looking for "camera ready" material.     We do expect either electronic images or good quality photos to scan from in order to provide a professional final product.     See proof stage.     Questions.

    We certainly hope you agree with our premises here and are not offended by our attempts to create the best advertising deal in the world for you and provide consulting services only on a case by case basis.
 
  Advertising Options     .. all options include annual web-hosting thru 2007
 
Our Three Page Packages
(Comparing to yellowpages and/or your own website)

$50 Business Card Page -- half page display ad of a full-size yellowbook page

$75 Anchor Page -- full page display ad (scroll down for illustrations)

$250 Anchor Plus -- homepage plus two linked pages, ie, mini-website @ Shop-OC

How did we come up with these three options ..

The simple answer:   to keep pace with the (new) business manager or owner.

As a senior programmer (37 years) and a desktop publisher (25 years,) it only seems fitting to provide all types of businesses with options from a simple "business card" up to a "mini-website."     And, please, do not misconstrue our $250 "mini-website" (Anchor Plus) with anything that resembles the most simple web page prevalent on the Internet produced both by professionals and amateurs.

In fact, we like to paint an image of "building a resume" where we take your information, some of you may have existing brochures that you want to incorporate, etc. and produce an anchor (page) plus two linked pages.     Here is a website built by a professional.     It has a homepage (anchor) and several linked pages, two of which are completely unnecessary and could have (should have) been embedded in a combination of the anchor page and one other:   Dolence Pool Plumbing Service, by YellowPages.com

The testimonial page could have been placed on the service page, at the end, and the contact page should have been incorporated in the anchor page, two common mistakes amateurs make, and as you can see, pros too.     (a)   "Under Construction" is for offline draft; not for online and (b) every homepage (anchor) should have visible at the very top key contact information, including but not limited to phone no., name of business, and hours of operation; optional would be the business address.

One final note on this illustration, there was no need to have the web promotion page separate either.     It (the simple coupon) could have been placed at the bottom of the homepage (anchor) with a page break so that when someone printed same, it would print by itself, on a separate piece of paper (very professional.)

And, one more for your education, Anchor Heating & Air Conditioning by "Website Pros," the Discovery Network.   Note the poor page width alignment, the choice of background color, the choice of headline font color and just general pot pouri look.     And, where do they put pertinent contact info?     At the bottom of the page ..
 
re:   Town & Country Mechanical   (Anchor Page Only Package Illustration)

As we digress, it is only fitting to show two illustrations of websites that could have been a lot less.     Town & Country Mechanical had three pages that with the redundancy (and layout) taken into consideration, could have easily been integrated into one (1) anchor page (only.)     Website     After

Printer Ready - Before   "as is"     After   Business Stationary look ..

Note that our Anchor Page Only Package is approximately 1.5 standard sheets in length and $75; YellowPages .. $$$

re:   Al's Pool Service

Unfortunately, Al (evidently) did not have much marketing (traffic) success with his website and a golden rule I broke (capture images of the illustration pages) because the website is history.     Let me describe it for you.     (a) Did not use a water or pool service theme wallpaper like we did in the makeover, (b) it was a vertical page (versus maximize the page real estate horizontally) and (c) redundant in the information on the very same page.

We converted Al's homepage (anchor) into the equivalent of our "business card" page .. not much more to say.

See this facelift!     .. then, get your Business Card!
Business Card

        Intro   $50   Renew @ $25     Order Form     Illustration   Background Info   .. a Plumber   .. a Techi Card

        From a Flyer to .. a Handyman Business Card Page; ready to be "spidered" by the Search Engines.

        No more flyers!!!     Your (new) customers can print your page/flyer from their computer!
 
Babysitting Service Wallpaper Ideas   Ready - Landscape   Portrait

    Theme wallpaper for a particular industry such as a babysitting service is an excellent idea.     White background with a theme border, or off-white background, or matted background color to match the eye-drawing children image -- you decide:   Little Girl     Series     Off White.

    Or, only background color that matched the children image, the Matted Look,   or   White.

      .. excellent for professionals or those that just want a web page with contact info linked in the webportal     Compare   Color Chart
   

Converting Your Display Ad (Illustrated) Your Cost (Out the Door) plus Annual Hosting .. $100; renew each year for half that.     Order Form

Getting started    

(1)   Packaging     (2)   Proof Process     (3)   Visit our Homepage @

Anchor Page/Plus Packages for those with a lot to say online including Restaurants, Real Estate Agents, etc.

Anchor Page Package  
 
    Intro   $75   Renew @ $50   Order Form         Illustration     Lifestyle Drapery     Gyros   .. a Techi Page
      Hot off the press!     Lawn Service   Background    The "Gilcrease Orchard" Story
    Compare this to (print) Nifty Nickel or Review Journal -- if you can!

      .. most small businesses will find this option optimum, at least, for those starting out in advertising     .. more     Masseuse

    Compare:     You decide.     Below, click on the "Website Pros" logo for a "before" of Rachada Thai Restaurant

    We chose this particular establishment because we wanted to show everyone that you can start with our Anchor Page for a mere $75 and build up, eg, Entertainment Page, etc.     Rachada Thai (after)
    Our point:   You don't need your own website, or expensive provider; make your message clear.
      See if you can spot the myriod of enhancements in this simple illustration.     Take a look at the Critique.  

Legal Disclaimer:   Anchor Page has two add-ons for this illustration.
Entertainment Page plus Full Table Menu Online -- No PDF here!

Technical Note:   all jpeg images optimized for bandwidth performance and 50% plus savings.     Summary - less than 32K from 75K; page text less than 10K
Printer Ready - Portrait (Without Links)   Landscape (With)   Format Page Breaks

Same vendor, different advertiser (quaisi-website):   Olympic Gyros   Phoenix Shopper (All-in-One Anchor Page)
 


Getting started    

(1)   Packaging     (2)   Proof Process     (3)   Visit our Homepage @


Anchor Plus Package   .. including Restaurants below
   

    Intro   $250 and Renew @ $100     Order Form     Illustration   Massage by Jose   Professional Critique




Siam Draperies

Ready to take their Business Card and move up to Anchor Plus

About/Products'n Service Pages absent, but with links to Advertisement

      .. have it your way, the space of a mini-website embedded in our webportal providing you with multiple pages     Compare

Restaurants   Rates     Order *     Illustrations     Compare * Restaurants use the same Mini-Package Order Form as Anchor Plus Package above     $250 All-in-One Anchor Page w/Menu   (Pita Place) Rachada Thai Cuisine     Capital Grille/Miami Beach     Lenny's Burger Shop & Olympic Gyros - both of Phoenix Red Rock Pizza      Menu Design Tips     The Art of the Menu

Pizza Illustrations   .. newspaper inserts is not the only way... Case Study

Blueprint for Success     Click here for details.

    It seems the No. 1 complaint that we receive is .. "too much information."

      .. an important category that really needs their own websites, but not any more -- our webportals
will provide your restaurant the space to (a) tell your story and (b) provide you with either a menu
comparable to your table menu, or fast food or something in between.     Please call us for details @ (702) 363-3290.     Compare

Renewals for Restaurants are extraordinary where an Anchor Plus package plus table menu
all for $250 or $150 for a fast food menu advertisement.

    We picked OC Auto Shop for our first "Business Stationary" illustration because we feel that "because it is on the Internet doesn't mean you should break rules of standard business communication practice, ie, business stationary look."     Most business people (and many technical publishers) do not realize that placing web page menu links in the left margin causes the body of the page content to be truncated, involuntarily.

    The next common mistake is the use of over-sized graphic images.     Note the size of the above logo, and now click here to see the actual size of the logo image.     That image is 14K larger (bandwidth issue.)     Other images had similar issues based upon format, eg, jpeg vs. jpg (higher compression ratio.)     See Al's Pool Service for similar publishing mistakes.

    Now, the publisher chose a good accent-style wallpaper (gradient) and other than a few minor cosmetic changes that is beyond the scope of this publishing lesson, an excellent layout that caught my eye.

    You be the judge:   Before - OC Auto Shop     Shop-OC - Business Stationary

    There are over a dozen (cosmetic) changes that we made to come to our final design, and that has nothing to do with the text content.     We want to show you the draft version, * complete with tabular guidelines.     Simple .. easy -- especially when you "program" everything by hand and (software) engineer the rest for automation of the Shop-OC infrastructure!     * Best Tip is template your storyboard.     Consistent look'n feel, ie, navigation and professional look will give your site (something) subliminal or subconscience in nature that the rest our missing.     OC Shop did.

"The Subtle Touches.."  

    Top/right-hand corner phone no. with area code (separate line,) ie, easy for local dialer's memorizing; position, in the first place -- Rule No. 1 -- key contact phone no. visual/placement.     As for text, introduced bolding where appropriate, ie, keywords and menu links, outline bullet phrase wrap; Google™ Maps w/Sat imagery.     Compare

Portrait Print Preview     OC Auto Shop - Version and Shop-OC 4 Business!

FYI - Frank @ Owner/operator of Shop-OC/Shop Las Vegas, wrote the ASE/Credential Management System for Toyota Motor Sales, U.S.A., Torrance, California .. back in the 80's; Consultant to American Honda Motor Co., Inc. (1985-92)   Resume     dba/Data Processing Rare Birds since 1981     And, of course, my career-long client, Metro Y.M.C.A. of Los Angeles (1982-2002) and Advisory capacity since 2002; personal member since 1955.     Wrote Order Entry System w/Sales Reporting in DOS 1.0; evolution thru Windows 2000.     .. from dBaseII to Visual Foxpro.     L.A. Metro Y' manages material supply logistics for some 2,400 Y's across the U.S.A., posters, mugs, stationary - the works!     - Coach (25 Years); in the 80's, Part-time Instructor @ Coastline Community College

Case Study in Business Stationary

    Two Pages (Before)     Business websites should consider printing their website pages as if they were prepared on company stationary.     That is, aligned to fit on a page without residue to a second page.     We chose Smith & Edwards Services page because of the inherent problems that are easily remedied.     Please take a look at the before and see how many things on the published page are not necessary.

    Redundant "Gift Registry" hyper-link and separate lines for the two other hyper-links just adds to the vertical spacing and therefore, overall length of the web page; causing a definite page plus when printed.

    Back to the top of the page when it is a short page, equivalent to an 8 x 11.5 piece of paper definitely is wasted vertical space.

    Horizontal lines is the last unnecessary item found at the top, after the two sections and at the bottom for three lines.     Take them out; you will have more space separating the heading (just like business stationary) and you can shift the copyright notice at the bottom down.     We are finished.

    We hope by breaking (yet) another lesson down into four illustrations, ie, "before" and three "after's" brings home the concept of keeping your website or web pages business like by presenting a business stationary look.

Illustration Before & After @ Bill's About Page .. Get your own about page, service page, plus anchor homepage with our Anchor Plus Package   for (drum roll...) $250!     .. and, never a monthly web-hosting fee!

    Good Bad Examples     .. our Capital Grille
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